Ship Marketing Campaigns That Land.

Matcha: Scaling a DEX aggregator

Product marketing & growth for Matcha, 0x’s DEX aggregator.

Built a long-term marketing strategy around real user needs, shipped 150+ explainers, launch posts, and tutorials, built video strategy from the ground up, and led go-to-market for every new network and core product update.

• 6× organic traffic growth over roughly 18 months.
• Content became a primary driver of growth, accounting for 60% of all site visits.
• Strong search coverage for key DeFi and DEX queries.

Trezor: Reframing hardware wallets for humans

Head of Content at SatoshiLabs, focusing on Trezor hardware wallets.

Developed a brand voice focused on real users, with a playbook still in use today, led a content program of hundreds of security, privacy, and self-custody pieces, and kickstarted the video series, newsletter strategy, and performance campaigns behind the company’s strongest growth period in a decade.

• Clearer positioning across site, blog, and product UX.
• Ongoing stream of security education that users and media can actually understand.

Early crypto, AI & data work

Before 0x and Trezor, I worked in international PR for brands such as Snowflake, Dropbox, and Microsoft, and with early-stage projects on positioning, content, and go-to-market strategy, including a hybrid ML/data/crypto startup and several ICO-era products.

That mix of scrappy data-backed experimentation and long-term thinking shows up in everything I do now.