About
Building the future of crypto marketing, one project at a time
I'm Anthony Allen, a content strategist and copywriter with over 10 years of experience in crypto and Web3. I've worked with leading companies like SatoshiLabs (Trezor), 0x (Matcha), and various blockchain startups, helping them communicate complex technical concepts to both beginners and experts.
My approach combines technical understanding with clear communication. I believe the best crypto content isn't about hype—it's about making complex technology accessible and building trust through authentic storytelling. From hardware security to DeFi protocols, I help teams create content that resonates with their audience and drives real adoption.
As the sole in-house content creator at 0x, I've delivered 4x website traffic growth, 150+ first-page Google results, and content that drives 40% of all website traffic. My hands-on crypto experience since 2012, combined with diverse content production skills, makes me uniquely positioned to drive growth for Web3 projects.
What I Do
My core areas of expertise and how I help crypto teams
Content Strategy
Creating content that bridges the gap between technical complexity and user understanding
SEO & Copywriting
Technical SEO and compelling copy that drives organic traffic and user engagement
Brand Guidelines
Developing comprehensive brand guidelines and messaging frameworks for crypto companies
Video Production
End-to-end video production from concept and script to direction and presentation
My Philosophy
The principles that guide my approach to crypto marketing
User-First Thinking
Every strategy starts with understanding user needs and pain points
Data-Driven Decisions
Metrics and analytics guide every decision, not assumptions or trends
Long-Term Focus
Building sustainable growth engines that compound over time
Authentic Storytelling
Honest, transparent communication that builds trust and credibility
Personal Note
I got into crypto in 2012 while at university, mining cryptocurrencies before most people had heard of Bitcoin. I saw the potential for decentralized systems to create more equitable and efficient markets. Since then, I've been focused on helping the best projects in the space reach their potential through strategic marketing.
When I'm not working on crypto marketing, you'll find me exploring new cities, reading about emerging technologies, or experimenting with the latest DeFi protocols. I believe that the best marketers are also active users of the products they promote.
Let's Connect
I'm always interested in hearing about new projects and opportunities to help crypto teams scale their marketing efforts.