Professional Experience
Over 10 years of experience helping organizations communicate complex ideas with clarity and impact. From crypto startups to cultural institutions, I've built content strategies that drive results.
Marketing Manager
0x
Point of contact for all things marketing at Matcha, 0x's decentralized exchange aggregator. Responsible for growth, content, events and operations. Key member of the GTM team with focus on driving organic growth through strategic content marketing.
Key Metrics
- •Led GTM for Solana network launch and other upcoming chain partnerships
- •Run syncs and ensure alignment between product, engineering and marketing on key products
- •Kickstarted KOL initiatives and performance ads
- •Key driver of events presence at Token2049 and ETHCC
Key Achievements
- •Improved cross-team collaboration and efficacy
- •Secured partnerships with leading crypto projects
- •Established and deployed budgets for performance ads, KOLs and other growth experiments
- •Led GTM on 10+ network launches and other key initiatives
Content Manager
0x
In-house content creator for Matcha, 0x's decentralized exchange aggregator. Responsible for all content across blogs, newsletters, video, webpages, and press releases. Key member of the GTM team with focus on SEO and driving organic growth through strategic content marketing.
Key Metrics
- •150+ first-page Google search entries (60 top-3 results)
- •100+ blogs and 20+ videos published in 18 months
- •58% of search impressions from content strategy
- •4x increase in website traffic through SEO optimization
Key Achievements
- •4x increase in website traffic through strategic content and SEO
- •150+ first-page Google search entries (60 top-3 results)
- •Matcha blog accounts for 40% of all website traffic
- •58% of search impressions driven by content strategy
Head of Content
SatoshiLabs
Led comprehensive content strategy and brand transformation for Trezor hardware wallets. Responsible for creating human-centric messaging that made complex security concepts accessible to both beginners and experts, while maintaining technical accuracy.
Key Metrics
- •Published 80+ articles on crypto security and privacy
- •Led complete brand rebranding for Trezor Safe series
- •Produced educational video series with 100K+ views
- •Developed comprehensive brand guidelines and messaging framework
Key Achievements
- •Transformed Trezor's brand from technical to human-centric approach
- •Created content that bridged beginner and expert audiences
- •Developed video production capabilities from concept to delivery
- •Established Trezor as leading educational resource in crypto security
Advisor
Národní Muzeum
Researcher and audio preservation engineer specializing in digital archiving and metadata management. Worked on preserving historical audio collections and developing systems for long-term digital preservation.
Key Metrics
- •Digitized and preserved 500+ hours of historical audio
- •Developed metadata standards for audio collections
- •Created digital preservation workflows
- •Managed research projects on audio restoration techniques
Key Achievements
- •Established digital preservation protocols for historical audio
- •Developed metadata schemas for cultural heritage collections
- •Created workflows for large-scale digitization projects
Public Relations Representative
3 Monkeys Zeno
Supporting household tech brands grow in EMEA at London's leading boutique PR agency. Clients included Snowflake, Cubic, Dropbox, Microsoft, AppDynamics. Developed PR strategies and managed media relations for international technology companies.
Key Metrics
- •Represented 6+ major tech brands in EMEA
- •Managed media relations across UK and Europe
- •Developed PR strategies for tech launches
- •Built relationships with key tech journalists
Key Achievements
- •Secured coverage in major UK tech publications
- •Developed PR strategies for international tech brands
- •Built strong relationships with tech media ecosystem
Copywriter
Fragments
Content strategy and UX writing for blockchain-focused AI and Machine Learning startup. Created content that explained the intersection of AI, blockchain, and machine learning to both technical and non-technical audiences.
Key Metrics
- •Developed UX copy for AI/ML platform
- •Created social media content strategy
- •Produced technical blog content
- •Designed communication framework for complex AI concepts
Key Achievements
- •Simplified complex AI/ML concepts for broader audience
- •Developed content strategy for emerging technology
- •Created educational content on AI and blockchain intersection
Content Manager
Freelance Content Manager
Freelance content management during the crypto ICO era, working with various blockchain startups to develop content strategies and manage community engagement during the initial coin offering boom.
Key Metrics
- •Managed content for 10+ ICO projects
- •Developed community engagement strategies
- •Created educational content for token launches
- •Built social media presence for emerging projects
Key Achievements
- •Helped projects raise millions through strategic content
- •Developed ICO content frameworks and best practices
- •Built engaged communities for emerging blockchain projects
Public Relations Representative
Global Tech Brands (London)
Represented global tech brands in London, managing public relations and media relations for international technology companies. Developed PR strategies and managed client relationships across diverse tech sectors.
Key Metrics
- •Represented 20+ global tech brands
- •Managed media relations across UK and Europe
- •Developed PR strategies for tech launches
- •Built relationships with key tech journalists
Key Achievements
- •Secured coverage in major UK tech publications
- •Developed PR strategies for international tech brands
- •Built strong relationships with tech media ecosystem
Account Manager
Blueprint Media
Account management and client relations for media and communications agency. Managed client relationships, campaign execution, and media relations for diverse portfolio of clients across various industries.
Key Metrics
- •Managed 15+ client accounts simultaneously
- •Executed 50+ marketing campaigns
- •Developed media relations strategies
- •Led client onboarding and relationship management
Key Achievements
- •Maintained 95% client retention rate
- •Developed streamlined campaign execution processes
- •Built strong media relationships across UK market
Ready to Work Together?
Let's discuss how my experience can help scale your crypto project's marketing efforts. I specialize in making complex technology accessible through strategic content and clear communication.
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