Press Kit

Anthony Allen is a content strategist and marketing leader with 10+ years helping crypto and Web3 projects scale. As sole content creator at 0x, he delivered 4x traffic growth and 150+ first-page Google results. Previously Head of Content at SatoshiLabs (Trezor), he specializes in making complex technology accessible.

Anthony Allen is a seasoned content strategist and marketing leader with over 10 years of experience helping crypto and Web3 projects communicate complex technology to diverse audiences. As the sole in-house content creator at 0x, he delivered 4x website traffic growth, 150+ first-page Google search entries, and content that drives 40% of all website traffic. Previously Head of Content at SatoshiLabs (Trezor), Anthony led comprehensive brand rebranding and content strategy, publishing 80+ articles and producing educational video series. His work spans from crypto startups to cultural institutions, including Národní Muzeum and British Library. Anthony's approach combines technical understanding with clear communication, helping teams create content that resonates with both beginners and experts while driving measurable business results.

Anthony Allen is a distinguished content strategist and marketing leader with over 10 years of experience building and scaling content operations for crypto and Web3 projects. His career spans from the early days of cryptocurrency (mining since 2012) to the current DeFi and Web3 boom, giving him unique insights into how crypto marketing has evolved. As the sole in-house content creator at 0x, Anthony is responsible for all content across Matcha, the company's DEX aggregator, including blogs, newsletters, video, webpages, and press releases. His work has delivered 4x website traffic growth, 150+ first-page Google search entries (60 top-3 results), and content that accounts for 40% of all website traffic and 58% of search impressions. Previously Head of Content at SatoshiLabs (Trezor), Anthony led comprehensive brand rebranding for the Trezor Safe series, publishing 80+ articles on crypto security and producing educational video content. His experience spans diverse sectors, from crypto startups to cultural institutions like Národní Muzeum and British Library, where he worked on digital preservation and metadata management. Anthony's approach combines deep technical understanding with proven content frameworks, focusing on making complex technology accessible to both beginners and experts. His hands-on crypto experience since 2012, combined with diverse content production skills, makes him uniquely positioned to help Web3 projects build lasting competitive advantages through strategic content.